The launch of our new Economy experience lights up the Burj Khalifa.
To celebrate the launch of our new Economy experience, we lit up the world’s tallest building, the iconic Burj Khalifa in Dubai, with a spectacular light and sound show. Watch the show here.
The dazzling show took place on the first day of Arabian Travel Market to celebrate our Economy transformation programme and the next stage of our ‘Choose Well’ brand promise.
Under the campaign headline, ‘Go Your Own Way’, our new Economy experience provides its guests with greater control, choice and value by allowing them to personalise their entire travel experience.
The improvements we’ve made to our Economy cabins include smarter seats, a new, personalised entertainment app and a fresh new look. We’ve also introduced a completely new and improved Economy dining concept on all flights.
Read more about Etihad Economy.
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